Get business boosting IT insights, checklists, glossaries and news direct to your Inbox.

If you want your website to perform at its best, it’s not enough to simply know how many people visit. You need to understand how visitors behave, what confuses them, and why they leave without converting.

Choosing the best website platform for your business is one of the most important decisions you’ll make. Your website is often your primary sales channel, your digital storefront, and the first place customers experience your brand.

A strong logo and beautiful design can grab a user’s attention, but they don’t guarantee trust. In today’s digital landscape, where users are quick to judge and even quicker to leave, trust is the true currency of conversion.

If your website isn’t converting visitors into customers, you don’t always need a full redesign. In fact, small, thoughtful changes to your design can make a big difference. Often, it’s not about doing more. It’s about doing better.

Conversion-Centred Design (CCD) puts purpose behind every design choice—focusing on tailored user experiences that drive action. In this article, we break down what CCD is, why it matters, and how to apply it for real results.

Discover 12 user flow mistakes that could be silently hurting your conversions—and learn how to fix them quickly.

Big news—Greenhat’s work has landed us a finalist spot in the 2025 Australian Web Awards!

From purpose and personality to visuals and voice, learn how to build a brand that truly resonates with your audience and ensure your brand is recognisable and meaningful.

A well-executed product competitive analysis provides you with a strategic roadmap to refine your offerings, strengthen your positioning, and outmanoeuvre competitors. Learn what product competitive analysis is, why it’s indispensable, and how to conduct a thorough evaluation.