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Call 07 3257 2226A comprehensive strategy to unify Urban’s four divisions under a single umbrella brand.
The Brief
Urban, a growing corporate entity with four divisions, sought to unify its brand identity under a single umbrella while maintaining market recognition. Greenhat proposed a comprehensive strategy to achieve this objective, ensuring a cohesive brand image across all divisions and marketing channels.
The brief included updating the logo and brand identity to maintain market recognition while presenting a fresh and cohesive image.
The Solution
Greenhat executed a multi-phase approach to achieve Urban's objectives. The initial phase focused on updating the logo and brand identity to reflect a fresh and modern look that aligned with Urban's growth aspirations. This refreshed brand identity served as the foundation for further development.
Building upon the new visual identity, Greenhat proceeded to revamp all print collateral, including brochures, stationery, and vehicle graphics. Consistent application of the updated design elements across these assets ensured a cohesive and professional image for Urban, strengthening its market presence and recognition.
MAIN TECHNOLOGIES USED
- Adobe Creative Cloud
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