The first step in the project was to establish the Well Excel brand and logo, which required a delicate balance between empathy and trust while catering to a corporate audience. Greenhat was entrusted with the task of creating a brand and website design that embodied the humanistic and engaging qualities necessary to present Well Excel as a global leader in enhancing worker mental wellness.
Using the latest technologies, Greenhat designed and developed an employee and employer portal prototype, which underwent several rounds of user testing to identify any usability issues and test assumptions about the product’s core features and navigation.
As a result of Greenhat’s efforts, the finished product has already secured interest from several substantial enterprises. These companies are eager to implement Well Excel’s mental health and professional development programs, which educate, connect, and support teams, promote health, and combat stress.