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Brand Design & Graphic Design

A comprehensive strategy to unify Urban’s four divisions under a single umbrella brand.

The Brief

Urban, a growing corporate entity with four divisions, sought to unify its brand identity under a single umbrella while maintaining market recognition. Greenhat proposed a comprehensive strategy to achieve this objective, ensuring a cohesive brand image across all divisions and marketing channels.

The brief included updating the logo and brand identity to maintain market recognition while presenting a fresh and cohesive image.

The Solution

Greenhat executed a multi-phase approach to achieve Urban's objectives. The initial phase focused on updating the logo and brand identity to reflect a fresh and modern look that aligned with Urban's growth aspirations. This refreshed brand identity served as the foundation for further development.

Building upon the new visual identity, Greenhat proceeded to revamp all print collateral, including brochures, stationery, and vehicle graphics. Consistent application of the updated design elements across these assets ensured a cohesive and professional image for Urban, strengthening its market presence and recognition.


  • Adobe Creative Cloud

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With over 20 years experience, we are specialists in custom website development, mobile app development, API design and e-commerce. We would love to discuss your ideas with you. Tell us a bit about your project and we will be in touch.

Custom Web Designs | Mobile App Development | APIs & Integrations | Graphic Design | eCommerce