Urban

Due to Urban’s corporate expansion, we proposed a comprehensive strategy that unified the organisation’s four divisions under a single umbrella brand. Simultaneously, we refined the overall visual identity whilst maintaining the current market recognition enjoyed by Urban’s brands. Through a well-executed brand identity update, we ensured that Urban maintained its current market recognition while presenting a fresh and cohesive image across all marketing channels.

Project Deliverables

Brand Refresh / Branding Guide / Stationery Suite / Brochures / Forms & Templates / Vehicle Graphics

The initial phase of the project focused on updating Urban’s logo and brand identity. A fresh and modern look was developed, which aligned with the organisation’s growth objectives. This refreshed brand identity was quickly adopted and served as a foundation for further development.

Building upon the new visual identity, the project progressed to encompass the revamping of all print collateral, including brochures, stationery, vehicle graphics and other collateral. The updated design elements were consistently applied across these assets to ensure a cohesive and professional image for Urban.

MAIN TECHNOLOGIES USED

Adobe Creative Cloud

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