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LOGO & GRAPHIC DESIGN

Institute of Allied Health

The Institute of Allied Health is a national education provider specialising in courses for support and administrative roles in health-related services. As a newly established training provider, it was crucial to create a logo that accurately represented their values and offerings and embodied their commitment to supportive and flexible online education throughout Australia.

Institute of Allied Health

Project Deliverables

Logo Design / Course Guide

Institute of Allied Health
Institute of Allied Health
Institute of Allied Health

An Australian-shaped symbol was strategically developed for the logo to symbolise the institute’s commitment to serving the Australian community. By utilising this recognisable shape, the logo became memorable and instantly identifiable, reinforcing the institute’s strong connection to the local market.

The colour scheme was carefully selected based on colour theory principles. Purple, representing sophistication, wisdom, and creativity. Green, to symbolise health, vitality, and growth. And an apricot color was introduced to add contrast and warmth, enhancing the overall visual appeal of the logo.

Once the final logo design was approved, the next step involved creating a Course Guide. This comprehensive guide enabled the institute to provide detailed information about their educational programs to prospective students and serves as a valuable tool in solidifying the institute's brand identity and communicating their offerings effectively.

MAIN TECHNOLOGIES USED

  • Adobe Creative Cloud

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