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Institute of Allied Health

Brand Design

Building a Brand Identity for a newly established national education provider.

The Brief

The Institute of Allied Health specialises in courses for support and administrative roles in health-related services. With a commitment to providing supportive and flexible online education throughout Australia, the institute recognised the importance of creating a strong brand identity to accurately represent its values and offerings.

The brand identity needed to effectively communicate its commitment to excellence in education and its dedication to serving the Australian community. The brief included the creation of a logo that embodied the institute's values and offerings, as well as the development of a comprehensive Course Guide to effectively communicate educational programs to prospective students.

Institute of Allied Health
Institute of Allied Health
Institute of Allied Health
The Solution

The logo design process began with the crafting of an Australian-shaped symbol, symbolising the institute's commitment to serving the local community. By utilising this recognisable shape, the logo became memorable and instantly identifiable, reinforcing the institute’s strong connection to the local market.

The colour scheme was carefully selected based on colour theory principles, with purple representing sophistication and creativity, green symbolising health, growth and vitality, and apricot adding warmth and contrast.

Once the final logo design was approved, the next step involved creating a Course Guide. This comprehensive guide enabled the institute to provide detailed information about their educational programs to prospective students and serves as a valuable tool in solidifying the institute's brand identity and communicating their offerings effectively.


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