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PORTFOLIO

Australian Institute of Professional Counsellors

Website, LMS, Graphic Design & Brand Design

Australian Institute of Professional Counsellors (AIPC) is the leading vocational training company in the field of counselling in Australia.

The Brief

AIPC faced several challenges. Their website and core technology was hosted internally on-premises. They experienced frequent hardware crashes and site outages, negatively impacting their service delivery and reputation. As such, they required a transition to a cloud-based solution for redundant, scalable, and secure infrastructure. Additionally, their 6-year-old website needed a brand and design refresh, dictated by clear user journeys for lead acquisition and online student enrolments. A fully custom-built Learning Management System (LMS) was also required, as well as various portals and extensive integrations with CRM, payment gateways, and marketing tools.

Australian Institute of Professional Counsellors
Australian Institute of Professional Counsellors
Australian Institute of Professional Counsellors
Australian Institute of Professional Counsellors
Australian Institute of Professional Counsellors
Australian Institute of Professional Counsellors
The Solution

We entirely revamped the AIPC website with a fresh brand and design, focusing on intuitive navigation, engaging user interfaces and mobile responsiveness. The redesign prioritised clear, concise user journeys, leading to specific outcomes such as lead acquisition and student enrolments, enhancing the overall user experience.

We migrated AIPC to AWS infrastructure with multi-zone redundancy, automated backups, and rollbacks for maximum uptime and reliability. Security was heightened with encrypted data storage in both RDS and Amazon S3 buckets and strict access controls, protecting sensitive information and ensuring compliance with regulations.

Custom-built dashboards were developed to provide comprehensive reporting and analytics, integrating data from Google Analytics, Google Search Console, and various advertising platforms (Google, Facebook, Bing, etc). These tools provided visibility and actionable insights into user behavior, campaign performance, and system efficiency, enabling data-driven decision-making.

We also established a maintenance and support framework, including regular updates, security monitoring, and quick issue resolution. This ongoing effort ensures the website remains secure, functional, and up-to-date.

MAIN TECHNOLOGIES USED

  • JavaScript
  • MySQL
  • Vue.js
  • PHP
  • REST API
  • AWS
  • CSS
  • HTML

Enquire now and ensure your success on the web.

With over 20 years experience, we are specialists in custom website development, mobile app development, API design and e-commerce. We would love to discuss your ideas with you. Tell us a bit about your project and we will be in touch.

Custom Web Designs | Mobile App Development | APIs & Integrations | Graphic Design | eCommerce