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Australian Frailty Network

The Australian Frailty Network (AFN) was established in response to the need to address the challenges that frailty poses to ageing well. They initially required a logo to be created that embodied unity, approachability, and inclusivity, capturing the spirit of people-centric support for both the ageing population and their families and a style guide to help standardise their new logo.

Australian Frailty Network

Project Deliverables

Mobile Responsive Website / Logo Design / Branding

Australian Frailty Network
Australian Frailty Network
Australian Frailty Network
Australian Frailty Network
Australian Frailty Network

The logo design process focused on conveying a sense of togetherness and inclusiveness, symbolising a community united in their commitment to promote well-being among older adults.

Using a collaborative approach and thoughtful design choices, such as harmonious colours, the final logo design evokes feelings of unity, warmth, and support and encapsulates AFN’s dedication to fostering a caring and inclusive environment for older individuals. This visual representation was designed to not only resonate with the aging population but also inspire confidence and trust among their families and caregivers.

Once the logo and brand guide were established, Greenhat was tasked with developing a website that would serve as a comprehensive platform to disseminate information, resources, and research related to frailty, while fostering connections among healthcare professionals, researchers, and stakeholders.

The website was designed with accessibility in mind, ensuring that all users, including those with disabilities, could easily access and navigate the content. Its responsive design guaranteed a seamless experience across various devices and screen sizes and the clean, intuitive, and visually appealing layout, facilitated easy navigation and engagement.


  • JavaScript
  • HTML
  • PHP
  • CSS
  • WordPress
  • MySQL
  • Elementor
  • Adobe Creative Cloud

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With over 20 years experience, we are specialists in custom website development, mobile app development, API design and e-commerce. We would love to discuss your ideas with you. Tell us a bit about your project and we will be in touch.

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