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Australian Frailty Network (AFN)

Website, Web Portal, Graphic Design & Brand Design

The Australian Frailty Network (AFN) was established in response to the need to address the challenges that frailty poses to ageing well.

The Brief

Initially, AFN sought a logo that symbolised unity, approachability, and inclusivity, reflecting a commitment to people-centred support for aging individuals and their families. Alongside this, they required a style guide to ensure consistency with their new branding. Once the logo and brand guide were established, Greenhat was tasked with developing a website that would serve as a comprehensive platform to disseminate information, resources, and research related to frailty, while fostering connections among healthcare professionals, researchers, and stakeholders.

Australian Frailty Network (AFN)
Australian Frailty Network (AFN)
Australian Frailty Network (AFN)
Australian Frailty Network (AFN)
Australian Frailty Network (AFN)
The Solution

The logo design process focused on conveying a sense of togetherness and inclusiveness, symbolising a community united in their commitment to promote well-being among older adults.

Using a collaborative approach and thoughtful design choices, such as harmonious colours, the final logo design evokes feelings of unity, warmth, and support and encapsulates AFN’s dedication to fostering a caring and inclusive environment for older individuals. This visual representation was designed to not only resonate with the aging population but also inspire confidence and trust among their families and caregivers.

The website was designed with accessibility in mind, ensuring that all users, including those with disabilities, could easily access and navigate the content. Its responsive design guaranteed a seamless experience across various devices and screen sizes and the clean, intuitive, and visually appealing layout, facilitated easy navigation and engagement.

Utilising WordPress as a versatile and manageable website solution with a CMS that enabled AFN to make updates to their content with ease, including the addition of events and resources as necessary.

In 2024, the AFN website was awarded a Web Excellence Award for Best Healthy Life & Wellness Website validating user satisfaction, engagement and overall positive impact on AFN’s audience and community.


  • Adobe Creative Cloud

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