The logo design process focused on conveying a sense of togetherness and inclusiveness, symbolising a community united in their commitment to promote well-being among older adults.
Using a collaborative approach and thoughtful design choices, such as harmonious colours, the final logo design evokes feelings of unity, warmth, and support and encapsulates AFN’s dedication to fostering a caring and inclusive environment for older individuals. This visual representation was designed to not only resonate with the aging population but also inspire confidence and trust among their families and caregivers.
Once the logo and brand guide were established, Greenhat was tasked with developing a website that would serve as a comprehensive platform to disseminate information, resources, and research related to frailty, while fostering connections among healthcare professionals, researchers, and stakeholders.
The website was designed with accessibility in mind, ensuring that all users, including those with disabilities, could easily access and navigate the content. Its responsive design guaranteed a seamless experience across various devices and screen sizes and the clean, intuitive, and visually appealing layout, facilitated easy navigation and engagement.