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A strong logo and beautiful design can grab a user’s attention, but they don’t guarantee trust. In today’s digital landscape, where users are quick to judge and even quicker to leave, trust is the true currency of conversion.

If your website isn’t converting visitors into customers, you don’t always need a full redesign. In fact, small, thoughtful changes to your design can make a big difference. Often, it’s not about doing more. It’s about doing better.

Conversion-Centred Design (CCD) puts purpose behind every design choice—focusing on tailored user experiences that drive action. In this article, we break down what CCD is, why it matters, and how to apply it for real results.

Discover 12 user flow mistakes that could be silently hurting your conversions—and learn how to fix them quickly.

Big news—Greenhat’s work has landed us a finalist spot in the 2025 Australian Web Awards!

From purpose and personality to visuals and voice, learn how to build a brand that truly resonates with your audience and ensure your brand is recognisable and meaningful.

A well-executed product competitive analysis provides you with a strategic roadmap to refine your offerings, strengthen your positioning, and outmanoeuvre competitors. Learn what product competitive analysis is, why it’s indispensable, and how to conduct a thorough evaluation.

Weak or missing CTAs can lower engagement, decrease profits, and reduce click-through rates. Learn the simple steps to create compelling CTAs that drive action and improve your digital strategy.

The difference between thriving and merely surviving in eCommerce often comes down to one factor: visibility. Here’s how leading brands are optimising their product listings to capture market share.